Digital Advertising for Restaurants in Suwanee and Atlanta
Paid social, Google Ads, and OTT campaigns built to fill the dining room, the takeout window, and the catering inbox.
Why advertising works for restaurants
Restaurants live and die on a question that gets asked thousands of times a day inside your service area: “Where should we eat?” Most of the time, that question is answered in less than thirty seconds. A scroll on Instagram, a Google search for “Italian near me,” a glance at a friend’s recommendation in a group chat. The restaurant that is visible at that moment is the restaurant that gets the booking, the takeout order, or the walk-in.
Paid advertising is how you stay visible at that moment. Paid social puts your food (the most important visual asset you have) in front of hungry people in your service area. Google Ads catches the searches with intent (“best brunch Suwanee,” “pizza delivery Atlanta,” “restaurants open now”). OTT keeps your name in front of households watching streaming services in the hour before dinner.
Aragon Group runs the campaigns. We optimize for reservations, takeout orders, and catering inquiries, not impressions. You stay in the kitchen.
The channels we run for restaurants
Paid Social
The most important channel for restaurants. Facebook, Instagram, and TikTok reach people while they are hungry, scrolling, and deciding. We build campaigns around your best food photography and short video, with audience targeting tight enough to put your menu in front of people inside your service radius who eat out at restaurants like yours.
Google Ads (Search)
Captures the high-intent moments. “Restaurants open now,” “best brunch Suwanee,” “Italian delivery Atlanta,” “private dining for 20 people.” We build campaigns around the queries that lead to bookings and orders, with negative keyword work to filter out the searches that do not convert.
OTT and Connected TV
Hulu, Roku, YouTube TV. A 30-second video showing your dining room, your dishes, and your address on the screens households watch in the hour before they decide where to eat. Geographically targeted to the radius you actually serve.
Reservation & Delivery Platform Ads
Sponsored placements on OpenTable, Resy, Yelp, DoorDash, and the platforms your customers already use to find and book. We coordinate these placements with the rest of your paid media so your message stays consistent across every surface.
Three moments, one strategy
Restaurant marketing is really three campaigns running at once.
Tonight
The high-intent decision in the hour before dinner. Search, scroll, decide, book. Our work here is paid social, Google Ads, and the reservation platforms.
Sometime
The consideration cycle. A diner sees your food a few times, reads a review, and files your name away for the next date night, family dinner, or special occasion. Our work here is paid social and OTT.
Catering
The highest-margin job most restaurants underweight. Holiday parties, office lunches, weddings. Our work here is Google Ads on catering queries, paid social aimed at office managers, and a clean catering landing page.
The restaurants that win their markets fund all three moments. Most fund only the first.
What you get
Every dollar of media spend gets reported with a clear line back to what it produced.
Cost per reservation, cost per online order, and cost per catering inquiry, broken out by campaign and channel.
Conversion tracking on reservation platforms, delivery apps, and your own site.
Monthly review of where the budget went and what to adjust next.
Direct phone access. We answer when you call.
Why Aragon Group
Programmatic advertising is what we do. Not one of six services. The agency is built around it.
Cyrille has spent nine years inside Google Ads, Meta, and the major DSPs, running paid media for businesses ranging from local service operators to national brands.
We are based in Suwanee, Georgia. Most of our clients are in Atlanta and the rest of the state. We answer the phone.
Tell us about your restaurant, your concept, and the seats you want filled. We will look at what your competitors are running, where your gaps are, and what we would do first. Free, no sales script.