Strategic Clarity for Your Entire Marketing Ecosystem.
Aragon Group consults with leadership teams that need an outside perspective on where to invest, what to stop doing, and how to measure marketing performance honestly across every channel.
What Consulting at Aragon Group Is
Most marketing agencies are channel specialists. They run paid search, or social, or SEO, and they measure their own work in isolation. That works fine when one channel is the whole job. It breaks down the moment leadership has to make a budget call across channels, evaluate a new market, or decide whether the agency they just hired is actually moving the business.
Our consulting practice is the opposite of channel-specialist. We come in as the strategic outside voice. We look at every input feeding the business, paid and organic, brand and direct response, online and offline, and tell you in plain language what is working, what is not, and where the next dollar should go. Then we help your team build the internal capability to keep running it after we step back.
How We Measure Success
Cost per lead and channel ROAS are useful inputs, but they cannot grade the whole ecosystem. We use Marketing Efficiency Ratio as the north star.
MER = total revenue ÷ total marketing investment
One honest number that captures every channel at once. When MER moves up, the ecosystem is working. When it drops, we know exactly where to look and why.
What MER Captures
- Brand and direct response together
- Zero-click and AI visibility moments that never register a click
- Offline and hard-to-attribute impact
- Cross-channel halo effects
- Long-term brand equity, not just last-click revenue
Why It Outperforms Per-Channel CPL
- No channel silos, no attribution wars between teams
- Rewards strategy, not just easy-to-track tactics
- One unified truth that scales as the business grows
- Aligns leadership and the marketing function
- Surfaces hidden waste across the ecosystem
What We Work On
Every engagement is shaped around the business, but most consulting work falls into one of three categories.
Company-Wide Marketing Strategy
End-to-end strategy across channels, budgets, measurement, and team structure. The output is a written plan with MER as the shared scoreboard, plus the operating rhythm to keep it on track.
Enterprise Digital Projects
Platform migrations, tech stack rebuilds, attribution rewires, and large-scale digital transformations that need both strategic framing and technical hands across the organization.
Implementation and Team Capability
Hands-on rollouts and team training so the strategy actually runs after we step back. The goal is internal capability, not a permanent dependence on the consultant.
The Full-Funnel Lens
We measure and optimize across all three stages of the funnel together, because optimizing one stage in isolation almost always quietly damages another.
The first signal a customer has that you exist, before they are actively shopping for what you sell.
The customer is evaluating your brand against alternatives. Intent is rising, the question is which signals reach them now.
Intent becomes revenue. The measurable outcome every other channel ultimately feeds into.
How We Engage
Two ways to work with the consulting practice, depending on whether the question is one decision or an ongoing function.
Defined Engagement, Written Deliverable
A scoped engagement built around a specific decision: a budget reallocation, a channel evaluation, an attribution rebuild, an entry into a new market. Clear start and end, written strategy at the close.
- Two to eight week engagement
- Discovery, analysis, written strategy with recommendations
- Working sessions with leadership and the marketing function
- Optional implementation handoff to your team or to ours
Ongoing Fractional Strategy Partner
For businesses that need a strategic marketing voice in the room every month, without hiring a full-time CMO. We attend leadership meetings, set the measurement framework, brief and oversee whoever runs each channel, and report against MER.
- Monthly retainer, six month minimum
- MER reporting and budget allocation oversight
- Vendor and agency selection and management
- Internal team coaching and capability building
Why Aragon Group
Nine years running paid media inside Google Ads, Meta, and the major DSPs, plus years leading digital teams and advising on data analytics, SEO, social media, and full-stack measurement work. The strategic recommendations come from someone who has actually placed the dollars and built the teams, not just diagrammed the funnel.
The consulting practice does not sell you a channel. Aragon Group also runs paid advertising directly, and we are transparent about which work makes sense for us to take on and which is better placed elsewhere. That trade-off is the whole point of bringing in an outside strategic voice.
MER is the scoreboard, every engagement. We do not hand back a deck full of impressions and click through rates. The measurement framework gets wired into your systems, the dollar in becomes the dollar out, and the rhythm to read it stays with your team.
If a clear-eyed outside read on your marketing would help, that is what the discovery call is for.