A firm built around better decisions.
Aragon Group is a management consulting and marketing intelligence firm in Suwanee, Georgia. We help owners of local and mid-market businesses make better marketing decisions: when something is not working and needs a course-correct, and when something is working and they are ready to grow.
Most firms sell a channel. We sell the thinking: the plan of attack, built from evidence, and the counsel beside you while it runs. We built our own platform, Decision Signal Intelligence, to read each client’s market continuously, and we run every engagement through RAVEN, our problem-solving framework, so that every recommendation is earned by evidence rather than assumed.
If you want execution afterward, we provide it, but only against strategy we authored together. The decisions are the work.
Cyrille Aragon
Hi, I’m Cyrille Aragon, and I started the Aragon Group to do marketing the way I always wished it were done: with more information and more honesty than the industry usually bothers with.
Before this, I led digital strategy for retailers and home service businesses and saw up close how much of local marketing runs on habit and guesswork. The businesses doing it well were not the ones with the biggest budgets. They were the ones making the best decisions with the information they had. The problem was that most owners never get good information in the first place.
So I built it. Decision Signal Intelligence is the platform we run inside the firm. It reads each client’s market continuously, the rankings, the competitors, the AI answers, the call and revenue data, even the local conditions that drive demand, and puts the whole picture in front of me and my team. We do not let the software decide. We use it to decide better, then we stand behind the call.
My background is in advertising, and that experience taught me the lesson the firm is built on: campaigns are only as good as the decisions behind them, and the decisions are only as good as the information underneath. So the decisions became the work. We define the problem, test the explanations, and hand you the move the evidence supports, and when you want the execution too, we bring the same discipline to running it.
I run this firm trying to follow Jesus as I go, which mostly shows up in how we treat people and the work we are willing to take on.
Define the problem before touching data.·Evidence before conclusions.·Confidence that matches the evidence.·Options and tradeoffs, not just answers.·Truth over comfort.·Trust earned one recommendation at a time.