We publish our reasoning.
Observations about local and mid-market marketing, drawn from the same evidence we use for clients. No gated PDFs, no email required.
-
Why a Snapshot Lies and a Trend Tells the Truth
Every pitch you have ever received contained a snapshot. Three honest reasons single-frame reporting misleads, and what to insist on instead.
-
The Record Month That Wasn’t a Win
A client’s busiest month ever, what the report card said, what the evidence said, and the two questions to ask before you bank a good month.
-
Why Marketing Wins Don’t Repeat
The standard marketing workflow is missing the steps that make results repeatable. What the disciplined version looks like, walked through a real problem, plus five questions to keep.
-
How Do I Track Which Marketing Is Bringing Me Customers?
Summary: Knowing which marketing channel actually brings you customers is one of the biggest blind spots for local business owners, and most of us guess wrong about it. The fix is a simple combination: ask every new customer how they…
-
How Do I Compete With Bigger Companies on Google?
You do not beat bigger competitors on Google by outspending them. The ad auction rewards relevance, not just budget. Here is how Quality Score lets a focused local advertiser win.
-
Why Am I Getting Clicks But No Calls from My Google Ads?
Summary: If your Google Ads are racking up clicks but the phone stays quiet, the problem is almost never your budget. Most of the time it comes down to one of four things: the wrong keywords pulling the wrong people,…
-
Where Do I Even Start with Digital Marketing?
Feeling lost with digital marketing? Start where it pays off fastest. Aragon Group walks local service owners through the foundation, then why advertising is the first real growth lever.
-
Why Isn’t My Business Showing Up on Google?
Summary: If your business has gone invisible on Google, there is almost always a fixable reason behind it. The most common culprits are an unverified or suspended Google Business Profile, a website with technical issues Google cannot crawl, a business…
-
How Much Should a Small Business Spend on Marketing?
Summary: Most small businesses spend somewhere between 5% and 12% of their gross revenue on marketing, but the right number depends on how old your business is, how aggressively you want to grow, and whether you sell to consumers or…
-
What Should I Expect in the First 90 Days of Digital Marketing?
Summary: The first 90 days of digital marketing are about building a foundation, not seeing overnight results. You will learn what is working, what needs adjusting, and where your best opportunities are. Expect early wins from paid advertising while organic…