Digital Advertising for Auto Repair Shops in Suwanee and Atlanta
Google Ads, paid social, and OTT campaigns built to fill your bays with cash-pay repair work and the maintenance customers who come back every six months.
Why advertising works for auto repair
Auto repair runs on two kinds of customers. The first is the panicked one. Check engine light just came on, the car is making a sound, the AC stopped working on a Friday afternoon. They are searching, they are nearby, and they are calling the first shop with a real address and a phone number that picks up. The second is the loyal one. Tire rotation, brake job, scheduled maintenance, the next oil change. They are not searching, but they will call you when something is up if your name is the one they remember.
Paid advertising wins both. Google Ads and LSAs put your shop at the top of the page when someone searches “mechanic near me” or “brake repair Suwanee.” Paid social and OTT keep your name and your team in front of drivers in your service area, building the familiarity that turns a one-time visit into a regular customer.
Aragon Group runs the campaigns. We optimize for cost per call and cost per appointment, not for impressions. You stay under the hood.
The channels we run for auto repair
Google Ads (Search)
The biggest source of new auto repair customers. We build campaigns around emergency intent (“car won’t start,” “brake repair near me”), service-specific intent (“transmission shop Atlanta,” “AC recharge Suwanee”), and competitor and brand defense, with conversion tracking that counts every call and form fill.
Local Service Ads
LSAs are now available for auto repair shops in many markets. They sit above every other Google ad and charge per qualified lead. We manage eligibility, lead-quality disputes, and bidding strategy so your budget produces booked appointments, not tire-kickers.
Paid Social
Facebook, Instagram, and Nextdoor reach drivers in your service area before they have a problem. Useful for seasonal campaigns (AC season, winter tires, pre-summer road-trip checks), maintenance reminders, and brand awareness. The shop people remember at the first sign of trouble is the shop they call.
OTT and Connected TV
Hulu, Roku, YouTube TV. A 30-second video showing your shop, your techs, and your phone number on the screens drivers watch every night. Used to be cable, costs less, targets only the households inside your service area.
Two journeys, one strategy
Emergency Journey
Something broke, the dashboard lit up, the car will not start. Search, call, drop it off. The shop that shows up first and looks credible wins. Our work here is Google Ads, LSAs, and a fast landing page that makes booking easy.
Maintenance Journey
The long game and where the margin lives. A driver chooses a regular shop based on the company that earned trust over months. Paid social, OTT, and reminder campaigns keep your name in front of them between visits.
Most auto repair shops run only the emergency campaign and let the maintenance side run on word of mouth. The shops that fund both fill the bays in slow weeks.
What you get
Every dollar of media spend gets reported with a clear line back to what it produced.
Cost per call and cost per booked appointment, broken out by campaign and channel.
Call recording and lead-quality tagging, so you can hear what the calls actually were.
Monthly review of where the budget went and what to adjust next.
Direct phone access. We answer when you call.
Why Aragon Group
Programmatic advertising is what we do. Not one of six services. The agency is built around it.
Cyrille has spent nine years inside Google Ads, Meta, and the major DSPs, running paid media for businesses ranging from local service operators to national brands.
We are based in Suwanee, Georgia. Most of our clients are in Atlanta and the rest of the state. We answer the phone.
Tell us about your shop, your service area, and the kind of work you want more of. We will look at what your competitors are running, where your gaps are, and what we would do first. Free, no sales script.