Water, fire, and mold restoration. Charlottesville, Virginia. We started May 1, 2026. Numbers run through October 2026.
Restoration 1 of Charlottesville took 681 phone calls in August, September, and October 2026. In the same three months of 2025 it took 409. Those were the three busiest months the company has had.
Results at a glance
The problem
The company had been in business for years. It had almost no advertising history of its own. It shares a website with every other Restoration 1 location. The owner wanted more local phone calls at a cost that makes sense for a restoration job.
The strategy
Most restoration companies buy one kind of Google advertising. We ran four things together.
Got the name in front of homeowners early
Ads with the company’s name and photos ran on YouTube, Gmail, and other websites. People in the area saw them 50,000 to 90,000 times a month. That cost about $2,000 to $2,700 a month. Nobody calls from these ads. They make the name familiar before a pipe bursts.
Made the company easy to find and trust
A Google Business Profile is the listing with the map, photos, and reviews that shows when someone looks up a company. We kept it current. It has 138 reviews at 4.9 stars. We also wrote six city pages and 13 service pages for the website. The company now shows 1st on Google for “restoration company charlottesville”. In June it was 16th.
Showed up first when someone needed help
We ran Google Ads for water and fire jobs. We also ran Local Services Ads. Those are the “Google Guaranteed” listings at the very top of the page. Each week we tell Google which calls were real leads. Google uses that to decide who sees the ads next.
Checked every month against the market
Restoration work depends on the weather. A wet month brings more calls to every company in town. So we built a demand index. It is one number for how busy the local market was that month. It uses local searches, the weather, and the economy. 100 is a normal month.
The results
The new advertising started on May 26. In the first three weeks the company took 86 calls. In the same weeks of 2025 it took 42.
August had 225 calls. That was the most in any month up to then. September had 249. September 2025 had 113.
October was the slowest month of the year for the whole market. The demand index was 82. The company still took 207 calls. October 2025 had 160. Google’s top listings opened 17 jobs that month. October 2025 had 4.
The cost came down as the months went on. In October, Google Ads brought 39 leads at $154 each. The usual range for restoration is about $100 to $400.
What these numbers do not say
The call totals are for the whole business. Advertising did not produce every call.
The phone system marks calls as leads automatically. It counts some voicemails and repeat calls. In October it left 112 calls unmarked.
Billed revenue for January through October 2026 was 5 percent ahead of 2025. October alone was 28 percent below October 2025. Some callers were lost after the phone rang. The next steps are about answering and follow-up.
In the owner’s words
“We’ve gotten a lot from what I feel is online, like quite a lot. So, we’re very pleased with the activity… It’s keeping us going at a breakneck speed right now.”
Chris, owner of Restoration 1 of Charlottesville, September 2026 call
“This has been… I think fantastic to me. We’ve noticed our phones are ringing more. We’re getting more online stuff.”
Chris, owner of Restoration 1 of Charlottesville, October 2026 call
Where the numbers come from
- Calls and leads: CallRail, the company’s call tracking. The 2025 numbers come from the same account.
- Google Ads cost and leads: Google Ads, by calendar month.
- Jobs opened from Google’s top listings: the owner’s customer records, by the date each job was opened.
- Place on Google: weekly tracking. Each number is the first check of the month.
- Billed revenue: the owner’s QuickBooks profit and loss.
- Usual cost of a restoration lead: PushLeads lists $100 to $300. Webtonic lists $95 to $400.
- Owner quotes: our monthly review calls.
- Nothing before May 2026 is counted as ours.
Related
- Managed Advertising
- The Aragon Group glossary
- Restoration 1 of Chester County made almost four times more from Google customers
Book a call. 30 minutes. We will tell you which advertising makes sense for your business.
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