Water, fire, and mold restoration. Delaware County and Chester County, Pennsylvania. Revenue runs January to July. Calls run through October 2026.
From January to July 2025, customers who found Restoration 1 of Chester County on Google brought in $25,122. In the same months of 2026 they brought in $98,598. That is almost four times more.
Revenue from all customers went from $370,467 to $385,516 in those months. Google customers went from 7 percent of it to 26 percent.
Results at a glance
The problem
Most jobs came from referrals: plumbers, agents, property managers, and a local networking group. That part of the business was healthy.
Google was the weak spot. The website had one page for the whole territory. It had no page for mold or fire work. It had no pages for the towns customers search from. One national competitor held the first page of Google for 85 of the 86 searches that matter in this market.
The strategy
We worked on three things together. All of them aimed at the same searches.
New website pages
We wrote 13 new pages. They cover mold, fire damage, sewage cleanup, flood and storm recovery, crawlspaces, and the towns customers search from. By November the company showed 1st on Google for “mold removal chester county” and 2nd for “basement flood cleanup chester county”. None of those pages existed before July.
The Google Business Profile
A Google Business Profile is the listing with the map, photos, and reviews that shows when someone looks up a company. Most Google calls in this market come from the map. We kept the profile current with photos, services, and service areas. It has a 5.0 rating on more than 100 reviews.
Google Ads and Local Services Ads
Ads put the company at the top of the page while the new pages moved up. Local Services Ads are the listings at the very top of a local search. We raised that budget only after the calls proved good. In August, 9 of 11 Local Services calls were real leads. In October it was 27 of 33.
The results
From January to July 2026, Google customers brought 22 jobs. The same months of 2025 brought 16. The jobs were bigger too. In June and July 2026, 10 jobs were worth $31,710. In June and July 2025, 2 jobs were worth $3,009.
August and September added 39 more jobs from Google customers. So far 15 are invoiced, for $36,844. Most of the rest are open estimates.
The phone followed. The office marks each call as a real lead or not. August had 58 real leads. September had 58. October had 74. October 2025 had 35.
What these numbers do not say
The 2026 revenue is still filling in. Of the 148 jobs logged through July, 109 had an invoice when this was written. The 2026 numbers may end higher.
Total calls from January to October were about the same both years: 1,498 in 2025 and 1,491 in 2026. More of the calls turned into work.
The website gets few clicks. Google customers come through the map and the Business Profile. The national competitor still holds most of the first page.
In the owner’s words
“We got 30 leads, which is pretty good. 14 of them, so almost half… was defined as SEO… I don’t know what you did, but pretty good if you ask me.”
Mikael, owner of Restoration 1 of Chester County, September 2026 call
“You’re giving away way too much work, man.”
Mikael, owner of Restoration 1 of Chester County, October 2026 call, about the calls coming in
Where the numbers come from
- Revenue and jobs: the owner’s sales report. Revenue is what was invoiced for finished work, after Pennsylvania sales tax.
- Google customers: jobs the office marked as SEO or Google Business Profile.
- Calls and real leads: CallRail, the company’s call tracking. The office marks each call.
- In August and September, some website and Google Ads calls were logged under the answering service. The call totals are not affected.
- Place on Google: weekly tracking. Each number is the first check of November 2026.
- Owner quotes: our monthly review calls.
Related
- Managed Advertising
- The Aragon Group glossary
- Restoration 1 of Charlottesville had its three busiest months on record
Book a call. 30 minutes. We will tell you which advertising makes sense for your business.
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